Monday, December 30, 2019

Notes On Parlez Vous Francais - 1289 Words

Parlez-vous Franà §ais ? â€Å"Vous aimeriez prendre le voiture?† the shuttle driver asks my family as we stand impatiently in the spot where the hotel shuttle was supposed to pick us up a good half hour ago. My dad doesn’t speak any French, but he takes charge and nods at the driver as we are guided into the shuttle. It’s been a long day of looping through the ins and outs of â€Å"hidden† parts of Paris (my mom hates tourist attractions) and we sit quietly in the van, admiring the stunning European scenery that flicks past us as the driver recklessly zooms through the streets. Oddly, there are no other cars on the road, and the driver takes full advantage of it as he swerves and makes sharp turns, every sudden step on the brakes jolting us awake from our half-asleep countenances. Our colossal van keeps along its manic path alone in the street until another car, this car being a small taxi that made our vehicle look even more gigantic, catches up to us a nd begins to pull ahead. Our driver’s stereotypical French disposition makes him extremely susceptible to competition, and he won’t have any car cutting him off, much less a tiny taxi. Before we knew it, the drivers were playing an intense game of seeing who could be in the lead, doing crazy stunts to surpass the other car. They’d drive on the grass rather than the road to cut in front of each other, and act as if they were about to scrape the other’s car as a way to get into the front. By this point, the taxi driver has had enough.Show MoreRelatedThe Art Of Medicine : Healing And The Limits Of Technology Essay2605 Words   |  11 Pagesall smooth sailings though. Our first interaction went something like this: â€Å"Where is Johnathan, is he here yet?† I get up from my chair outside his office, â€Å"Yes sir, it’s very good to meet you.† We shake hands. I hear you’re from Ottawa. Parlez-vous franà §ais?† â€Å"Um, yes sir, but no, I don’t speak French†¦Ã¢â‚¬  Mind you, that I never learned French having been raised in Jamaica and didn’t really see the use for it in Toronto. â€Å"What? Are you sure you’re from Ottawa?† Shut down right off the bat. Why was

Saturday, December 21, 2019

The Food Crisis And How The Mexican Tortilla Crisis Essay

Carlsen, Laura C. Behind Latin American s Food Crisis. World Press, May 1, 2008. This article helped explain the 2007 food crisis and how the Mexican tortilla crisis arose. Some of the factors that contributed to it, a lot of which goes back to NAFTA. Also began to highlight that Mexico has a strong production of corn, which trigged why is it importing so much. Floundering in a Tariff-free Landscape. The Economist. November 30, 2002. Acc essed September 25, 2015. This article was wriiten almost 10 years into NAFTA, in which it was warning Mexico that the end of the tariff quotas it had against corn importation were soon to expire and by then the United States would be allowed to dump all it corn into Mexico. By 2008 is when the last tariffs would be stripped from the agreement. There were observers of what could potentially go wrong once the tariffs ended. Keleman, Alder, Hugo Garcia Raà ±Ãƒ ³, and Jon Hellin. Maize Diversity, Poverty, and Market Access: Lessons from Mexico. 19, no. No.2 (2009): 187-99. Accessed December 18, 2015. This paper went into good detail on how corn is consumed in Mexico. How vital it is to Mexico and the challenges that the corn is suffering from continuing its sovereignty. Also how patent seeds are challenging the whole notion of peasant farming and some of the potential consequences there could be if companies like Monsanto expand. This article was helpful in understand the importance of owning the seeds is to the whole nation of aShow MoreRelatedFood Injustice : A Cultural Issue Essay2172 Words   |  9 PagesFood Injustice: A Cultural Issue Ever since I was born culture has played an important role in just about every aspect of my life. One important aspect of my life which has specifically been influenced by culture is food, especially having grown up in a predominantly Hispanic family where food is at the center of life. Yet, it was not until my English class focused on food injustice that I began to realize the magnitude of culture s impact on food. Without even meaning to I began to draw comparisonsRead MoreHow Walmart Entered the International Market2036 Words   |  9 PagesWal-Mart entered the Mexican market in 1991 and hasn’t looked back. Using a form of globalization called glocalization, Wal-Mart achieved tremendous success in Mexico. The perception of Wal-Mart globally is less than stellar because of what has been coined as Wal-Martization. Some have also called Wal-Mart a ‘Cathedral of Consumption.’ But Wal-Mart learned the hard way how to become successful in the global marketpla ce. It didn’t just happen overnight. By utilizing five glocalization strategiesRead MoreEssay about A Personal Trip to Mexico and The Mexican Revolution2895 Words   |  12 PagesThe Mexican Revolution was an attempt to overthrow a dictatorial tyrant, Porfirio Diaz that ruled the country of Mexico for decades. His autonomic attitude and self-centered beliefs eventually angered the people, although he successfully tried and failed to bring to life prosperity to the country as well as strengthen the ties with the United States. As I travel through the country of Mexico battered by hardships and misery, I take notes, write down what I observe over the course of my journeyRead MoreA Brief Note On The North American Free Trade Agreement2311 Words   |  10 Pagesand Fergusson, 2014). Now that the agreement has been in place for over 20 years the results yielded can be clearly discussed. One of the biggest proponents of debate comes from the losses and gains taking place in the work force; more specifically how the agreement has impacted jobs across all three regions. As stated earlier, it has been a fear of many that developing trade relations with developing countries such as Mexico, would cause U.S. job losses and potentially equate to rising unemploymentRead MoreNicaragua Research Paper2693 Words   |  11 Pagesaround late 1400’s and early 1500’s. In 1524 Hernandez de Cordoda was the first Spanish settler to live in the region of Granada on Lake Nicaragua and Leon Managua. Nicaragua gained its independents from Spain in 1821, making the country part of the Mexican Empire and becoming a member of independent Central American. Nicaragua became an independent republic. The west side of the country was colonized by Spain in the 1520’s; it also has aspects of Spanish culture like other Spanish speakingRead MorePestle of Mexico4395 Words   |  18 Pagesindividuals than on programmes for action. And while progress has been made, the Mexican state is still far from comfortable with the concepts of accountability and transparency. Previously the relationship with US was complicated but now the situation has significantly changed, especially after the end of cold war. U.S. successes, especially on the economic front, but also on the political front, obliged Mexicans to examine how their own nationalism was possibly preventing them from seizing opportunitiesRead MorePestle of Mexico4382 Words   |  18 Pagesindividuals than on programmes for action. And while progress has been made, the Mexican state is still far from comfortable with the concepts of accountability and transparency. Previously the relationship with US was complicated but now the situation has significantly changed, especially after the end of cold war. U.S. successes, especially on the economic front, but also on the political front, obliged Mexicans to examine how their own nationalism was possibly preventing them from seizing opportunitiesRead MoreImpacts of Globalisation on Pepsico3862 Words   |  16 Pageswith the Quaker Oats Company, creating the world’s fifth-largest food and Beverage Company. Today PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. With headquarters in Purchase, New York, the company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, Quaker Foods North America, Pepsi-Cola UK, Walkers snack Foods Limited and Pete amp; Johnny Plc. Their main businesses - Frito-LayRead MoreKfc and Global Fast Food Industry11778 Words   |  48 PagesChicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright  © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the worlds largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10,800 restaurants in 85 countries. KFC was one of the first fast-food chains to go internationalRead MoreVWT Task 1 1014 Essay5448 Words   |  22 Pagesnumerous parks, hiking trails, walking paths and enjoys a temperate climate with little snow accumulation and mild summer temperatures. Poor nutrition is likely a key contributor with 16 percent of residents classified as food insecure. The County has the lowest access to healthy foods with 8 percent of people living in urban areas where the nearest grocery store is more than a mile from their home. Access to convenience stores is slightly better. (University of Wisconsin Population Health Institute

Friday, December 13, 2019

War on Terror Research Paper Free Essays

string(70) " attacks were done by non-state actors, not Afghanistan’s own army\." War on Terror Do you ever have one of those moments in your life in which you will never forget where you were? I remember waking up early on September 11, 2001, getting ready for school and my dad telling me hurry up to watch the news with him. Being in 8th grade at the time, the news really wasn’t something I would watch in the mornings so I knew it had to be something important. Then I saw it. We will write a custom essay sample on War on Terror Research Paper or any similar topic only for you Order Now An airplane crashing into a tower, people panicking, and mayhem ensuing in a city very well known to me. When any tragic event like 9/11 occurs, the effect it will have on a nation is tremendous. It left America in shock, anger, and sadness just to name a few adjectives to describe the insurmountable amount of feelings that we felt on that day. With America being such a powerful nation, after recovering from the attack the next ideal step would be to seek retaliation, right? Well on October 7th 2001, the war in Afghanistan began marking the first step in the War on Terror. The 9/11 tragedy was very devastating to the American morale and our sense of security. America being so powerful and strong it may be logical to see how we had a false sense of security when it came to attacks on us. I mean, who would really want to attack one of the strongest nations on Earth? No other nation in their right mind would, right? Wrong. When those two planes hit our towers and another hitting the pentagon we were slapped with a reality check. We weren’t as safe as we thought we were. To add onto things, on September 18th and October 9th, 2001, we were hit by the anthrax attack that killed five and injured seventeen Americans. Something had to be done about this. We shouldn’t be letting other nations attack us like this. So George W. Bush began the War on Terror. The single person who took responsibility for these attacks on America is the notorious Osama Bin Laden. Bin Laden founded the jihadist terrorist organization known as al-Qaeda at around 1988 to late 1989. The al-Qaeda, which translates into â€Å"The Base,† is well known for the September 11th attacks on the United States, but is also responsible for the 1998 US embassy bombings as well as the 2002 bombings in Bali. The war on terror started with America going on the offensive against al-Qaeda in Afghanistan. With Osama bin laden becoming the most wanted criminal in the United States, f not the entire world, other countries would join in our attempt to dismantle the al-Qaeda and their usage of Afghanistan as a home base. Australia, United Kingdom, and the united afghan front became our allies in the war in Afghanistan. These nations would launch Operation Enduring Freedom. While Operation Enduring Freedom was mainly targeting Afghanistan, it also had many subordinate operatio ns. Along with Afghanistan, there were operations in the Philippines, Horn of Africa/Somalia, Pankisi Gorge, Trans Sahara, Caribbean and Central America, and Kyrgyzstan. The terrorist regimes were placed all over the world and the nations fighting terrorism found it necessary to assist these other countries in eliminating those hostile forces in their territory. Operation Enduring Freedom – Philippines is a currently active mission to fight the terrorist forces of Abu Sayyaf and Jemaah Islamiyah. Abu Sayyaf is an Islamist separatist group that was residing around the southern islands of the Republic of the Philippines while Jamaah Islamiyah is a militant Islamic terrorist group that was spread out through Southeast Asia in Indonesia, Singapore, Malaysia, Brunei, parts of Thailand, and the Philippines. This operation is still ongoing and has tallied 17 US soldier casualties with gt;315 enemies killed, including Abu Sayyaf leader Janjalani. Another one of the Operation Enduring Freedom missions was the Horn of Africa (Northeast Africa/Somali Peninsula). This mission was dedicated to stopping terrorism and piracy in the Horn of Africa. The United States lost 29 due to non-combat fatalities, but so far have been able to kill 149-160 insurgents, 67-78 pirates, and captured around 1000 pirates. This mission is still ongoing since October 7th, 2002. There was also another operation held in Africa referred to as Operation Enduring Freedom – Trans Sahara. A 500 million budget was approved for the Trans-Saharan Counterterrorism Initiative (TSCTI) that would be spent over a six-year span to support those countries that were facing threats from the al-Qaeda. These countries were primarily Chad, Algeria, Senegal, Nigeria, Morocco, Mali, and Mauritania. Along with the attempts to thwart terrorism, the TSCTI were also focusing on drug and weapon trafficking. One of the main points of this specific mission was to train these 10 nations with the ecessary skills and equipment to combat these problems on their own. The last two Operation Enduring Freedom missions are â€Å"Caribbean and Central America† and Kyrgyzstan. The Caribbean and Central American mission has forces deployed in El Salvador, Suriname, Guyana, Trinidad amp; Tobago, Belize, Honduras, and Costa Rica. The US Air Force at Manas International Airport primarily runs the operation in Kyrgyzstan near the capitol Bishkek. Now onto the main mission in Operation Enduring Freedom, the War in Afghanistan. The main reason behind this war was to dismantle the al-Qaeda organization and stopping them from using Afghanistan as their base. The United States would also go on to state that they were attempting to take the Taliban out of power and create a nation with a more democratic government. This war began on October 7th, 2001, and is still ongoing today making it the United States longest running war. â€Å"Article 51 permits a victimized state to engage in ‘individual or collective self-defense’ until recourse has been taken by the Security Council to establish peace† (Maogoto, 2003). The reason that this war was criticized so much was because people felt that bombing and attacking Afghanistan was not self-defense because the 9/11 attacks were done by non-state actors, not Afghanistan’s own army. You read "War on Terror Research Paper" in category "Free Research Paper Samples" Either way, President George W. Bush was given authorization by Congress to go ahead and begin the war against Afghanistan on September 18th 2001, when a legislation called â€Å"Authorization for Use of Military Forces Against Terrorists,† was passed. With the War in Afghanistan being the longest war that the US has run, it is understandable that there are many losses. In our coalition there were 3,097 killed with 2,031 of them being from the United States, over 23,500 wounded, and 1 missing/captured. Of the contractors hired, there were 1,143 killed and over 15,000 wounded. The Afghan Security Forces lost 10,086+ and the Afghan Northern Alliance lost over 200. As for the opposing forces, there was no real reliable estimate, but the Taliban forces were estimated to be around 25,000 strong. One of the more shocking numbers to be brought up in losses is how many civilians were killed during the attacks. A rough estimate of civilian casualties is 12,500 – 14,700. While there were many causes for the civilian casualties, the majority of the losses came from the airstrikes and improvised explosives by the insurgents. The civilian deaths caused a lot of tension between the foreign countries and Afghanistan government causing President Karzai to summon his foreign military commanders to tell them â€Å"his people’s patience was wearing thin† (BBC, 2007). Even though there were many losses suffered by all participants and those civilians, there was a huge victory for the United States on May 2nd, 2011. This was the day that al-Qaeda leader, Osama Bin Laden, was finally shot and killed by the US forces in Pakistan (BBC, 2011). They would later confirm the death through DNA tests This could have also been another one of those â€Å"you’ll never forget where you were† events for many seeing how he caused so much damage with the 9/11 attacks. The next war to start after Operation Enduring Freedom began was the Iraq war. The reasons behind this war have been extremely debated and discussed since it started. The official factors were listed in the â€Å"Iraq Resolution. † Here are some of the reasons to invade Iraq (President George W. Bush, 2002): * Members of al-Qaeda, the ones responsible for attacks on the US, were residing in Iraq. * Iraq paid bounties to suicide bomber’s families. * Iraq was brutally repressing their civilian population. * Iraq was not complying with the 1991 ceasefire agreement while also interfering with U. N. weapons instructors. * Iraq was â€Å"continuing to aid and harbor other international terrorist organizations,† that also included anti-United States terrorist organizations. * Turkey, Kuwait, and Saudi Arabia wanted Saddam out of power in Iraq and feared what he may do. Those were listing only a few reasons, but another big factor in the Iraq War was that Saddam Hussein did not stop producing weapons of mass destruction in 2003 after the Duelfer Report revealed that information. In 1991, Hussein’s WMD capability was essentially destroyed by sanctions to restore Iraq’s economy to a more stable condition. On October 21, 2011, Obama announced, â€Å"After nearly 9 years, America’s war in Iraq will be over. † The last troops to leave Iraq were leaving by January 1st, 2012, and that the troops in Afghanistan would start to come home as well. A big problem that these wars caused for America, aside from the casualties, was how much money was spent. A lot of people look at the War on Terror and the Iraq War as the main reasons the American economy has taken a huge dive the last decade or so. From 2001 through 2011 the Afghanistan war cost the United States about $433 billion dollars (Bingham, 2012). The Iraq war has cost about $806 billion dollars so far, but Obama has said it may cost over $1 trillion dollars when it is all over (Krutzleben, 2011). However, with all these wars not completely wrapped up, the final price of war could be as high as $4. 4 trillion dollars when all is told (costofwar. org, 2012). War affects every country involved, but specifically the veterans who participated and contributed to the war. It would only seem logical that those countries that have had veterans deployed and fight for their nation should be taking care of them as best they can. From the veterans who came back from the Iraq war, 20. 3% of active soldiers and 42. 4% of reserve soldiers required mental health treatment (Milliken, 2007). The total numbers of those diagnosed with Post-Traumatic Stress Disorder from the Iraq and Afghanistan war is about 30% of the 834,463 who were in those wars (Reno, 2012). These numbers were only the veterans that were treated by the V. A. (Veteran’s Association) hospitals, so there could actually be more who have not looked for further treatment after returning. With some of these numbers rising as more soldiers are returning from the wars, this would mean the V. A. hospitals would need to hire more mental health professionals to deal with the influx in PTSD cases continuing to go up. The V. A. has increased their mental health investments by more than 1/3rd in the last three years. They have â€Å"hired more than 4,000 mental health professionals† and in April 2012 have announced they will add 1,600 more professionals, totaling their mental health staff to 22,000 (Reno, 2012). War has never been a good thing and there is never one side that is completely victorious when you consider how many people are killed on each side, civilians included. After the 9/11 attacks on the United States it would be hard to simply let that go unpunished, something HAD to be done. As unpopular war is in the United States, there was a lot of support from the nation as a whole. I personally found it hard for there to be some type of peaceful way to come to an agreement with a terrorist organization so I also supported the war. The cost of these wars have been devastating to our economy though and a lot of people thought we were in these places for too long trying to do too much. Overall, it’s really hard to judge whether these wars have been a success. It’s really a matter of opinion and how a person wants to analyze the results. I can only hope that we defend our nation much better, that all the troops come back, and that they receive the care they all deserve. We are doing our veterans a great disservice if we cannot properly accommodate them for life after war. Bibliography Bilmes, L. (2006, February). The economic costs of the iraq war: An appraisal threeyears after the beginning of the conflict. Retrieved fromhttp://www. nber. org/papers/w12054. pdf? new_window=1 Bingham, A. (2012, May). Afghanistan War by the Numbers: Lives Lost, Billions Spent. Retrieved from http://abcnews. go. om/Politics/OTUS/billions-dollars-thousandslives-lost-afghanistan-war/story? id=16256292#. UIRxJmk4WA0 Faiz, S. (2006, March 17). A timeline of the iraq war. Retrieved fromhttp://thinkprogress. org/report/iraq-timeline/? mobile=nc Hoven, R. (2012, September 6). An iraq war every year. Retrieved fromhttp://www. americanthinker. com/blog/2012/09/an_iraq_war_every_year. html Iraq War Veterans. (2004, July). Iraq veterans against t he war. Retrieved fromhttp://www. ivaw. org/ Kellner, D. (2004, December). Bring ’em on: Media and politics in the iraq war. Retrieved fromhttp://books. google. com/books? l=en;amp;lr=;amp;id=10BiGSdCyVQC;amp;oi=fnd;amp;pg=R7;amp;dq=iraq war;amp;ots=DpgUR6Ohbz;amp;sig=cb0_JxEuXqNrmyLL2WQEWCNLFY Kurtzleben, D. (2011, December). What Did the Iraq War Cost? More Than You Think. Retrieved from http://www. usnews. com/news/articles/2011/12/15/what-did-theiraq-war-cost-more-than-you-think Milliken, C. (2007, Novemeber 14). Longitudinal assessment of mental health problemamong active and reserve component soldiers returning from the iraq war. Retrieved from http://jama. jamanetwork. com/article. aspx? articleid=209441 Montopoli, B. (2011, October 21). Obama announces end of iraq war, troops to returnhome by year end. Retrieved from http://www. cbsnews. com/8301-503544_16220123800-503544/obama-announces-end-of-iraq-war-troops-to-return-home-by-year-end/ Rainie, L. (n. d. ). The internet and the iraq war. Retrieved fromhttp://www. pewinternet. org/~/media/Files/Reports/2003/PIP_Iraq_War_Report. pdf. pdf Reno, J (2012, October) Nearly 30% of Vets Treated by V. A. Have PTSD Retrieved fromhttp://www. thedailybeast. com/articles/2012/10/21/nearly-30-of-vets-treated-by-va-have-ptsd. html War in iraq. (n. d. ). Retrieved from http://www. iraq-war. ru/ Wilson, R. (2005). Human rights in the ‘war on terror’. Cambridge University Press. How to cite War on Terror Research Paper, Essays

Thursday, December 5, 2019

Advertising Roles free essay sample

The main difference between them is hat the in-house agencies have only the sole purpose to work for their own company. Advertising agencies are creating, managing and planning all aspects of their client s advertising. (Duncan, Advertising agency The Advertising Definition for Advertising Agency) The first role we are talking about is the Account Executive (AH). The key role Of an Advertising agency Account Executive is to maintain the good relationship between the client and the agency. He is responsible for the communication between the creative team and the client and is the person who pitches the work to the client.An Account Executive usually handles four client accounts at a time. Account Executives have to have a special set of skills: he has to be well-organized, to have professional appearance; he must handle pressure well and be willing to travel to the client. (Duncan, Advertising Agency Account Executive Career profile) A typical day of an Account Executive starts whit contacting the creative department and checking the status of the client s jobs and if they will be finished in time. We will write a custom essay sample on Advertising Roles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He has to contact all his clients at least once a day to check on updates and on upcoming projects.He then has to review and resent concepts and layouts to the client for approval and finally communicate the feedback from the client back to the creative department and discus the next steps in the campaign. A common misconception about Account Executives is that they are part of the creative department however an Account Executive is not creating or designing any material, his role is to manage the clients accounts and being the contact between agency and client. (Duncan, Advertising Agency Account Executive Career Profile) The next role we will talk about is the Creative Director (CD) in an advertising agency.Creative Director is the overseer of the creative team and helps to develop the creative products for the clients. His team usually includes copywriters and designers; he also works with the Account Executives to ensure that creative goals are on track and the client s needs are meet. A Creative Director has to create every aspect of the campaign based on the client ;s marketing plan, he has to create concepts for the client and verify that the deadlines for the clients are met. The glory is assigned to the Creative Director if the campaign is a success but he also has to take the blame if the aiming fails. Duncan, Advertising Agency Creative Director Career profile) The special skills which a Creative director needs include having experience in Photos, Illustrator, Undersign and Flash. He needs to have solid background in copycatting and design and have the ability to lead a team. (Duncan, Advertising Agency Creative Director Career Profile) A typical day of a Creative Director starts with attending strategy meetings for new business then he meets with the creative team and checks the status of current project and assigns new tasks and projects to the team.His task is to lead rainstorm sessions with the creative team to create campaigns based on the clients needs. He creates the advertising proposal for the client ;s and pitches the concepts to them. (Duncan, Advertising Agency Creative Director Career Profile) Creative Directors are confused by many people with Art Director when in fact the Creative Director oversees the entire department which includes Art Directors, designers and copywriters. (Duncan, Advertising Agency Creative Director Career Profile) The third role we will talk about is the Art Director (AD) in an Advertising agency.The role of an Art Director is to rate and designing ads, websites, brochures and outdoor media on behalf of the client fo r the advertising agency. The Art Director is creating and maintaining the visual look for all the accounts he is working on. He has to make sure that his designs are visually engaging and have a clear selling message. Often an advertising agency will group an Art Director with a copywriter to create basic advertising ideas, campaign concepts and websites. After the agency has selected the direction in which the campaign goes, the responsibility to design the finished works is handed to the Art Director.Sharks) An Art Director should be able to manage a project, in multiple media, from concept trough production. He needs the ability to translate the marketing strategy into layouts, logos and packaging and need a strong background in design. As with the advancement of theology Art Directors need to know HTML and PH. (Sharks) The typical day of an Art Director is to design ads, websites and brochures on a computer, to attend brainstorming sessions with the other members of the creative team to create new concepts for business presentations. He usually meets with properties to create new concepts for advertising campaigns. Sharks) The last role in an advertising agency we will look at the Media Director. The Media Director is the overseer of the media department and has the responsibility to manage the need of the clients media buying and planning. He is responsible for placing ads in magazines and newspapers as well as TV and radio. The placement of the advertising is calculated trough research and analytical models to determine the best placement depending on the client s goals and budget. (Duncan, Media Director Career Profile) A Media Director deeds to have the skills to work with a wide range of people including clients and his own staff.He also needs to be able to analyses research data to determine the best placement for the client need and have excellent communication skills; also a professional appearance is strongly needed for the Position of a Media Director. (Duncan, Media Director Career Profile) The typical day of a Media Director includes meeting with the media sales representatives then attending strategy meeting for new business. He is pitching to potential clients and contacts current clients to discuss their rent project. The Media Director contacts the media department to check the status of current client accounts and to plan future media buys.The role of a Media Director is often associated with the one of a Media Planner or Media Buyer but in fact the Media Director is managing the media department and is standing above the Media Buyer and Media Planer. Media Planners and buyers usually handle few accounts where the Media Director is handling all accounts and is responsible for them. (Duncan, Media Director Career Profile) We now have talked about four major roles in an advertising agency however there is no clear rule how the roles and names in an agency are defined, so the agency roles are very volatile and can differ from agency to agency or from country to country.It is only the structure of the agency that defines each role however a clear and standardized typology and role definition should be used so no confusions are created. We see that every role from the Account Executive to the Media Director has a high impact on the final campaign. Where the Account Executive is working on the front side of the agency, the Creative Director and the Art Director are working on the actual campaign and the Media Director is working on the placement of the campaign created by his colleges.